Yassify (verb / US Slang)
(Also heard as: Yassified, Yassification, Yassifying)
Definition:
To yassify something is to glam it up, either affectionately or with heavy-handed filters. It is most often used for photos edited so heavily that the person looks smoothed, sculpted and almost unrecognisable.
Where Yassify Comes From:
The word comes from “yas”, an excited exclamation popular in drag and LGBTQ+ culture that was a form of “yes”. In 2021 it became a meme on Twitter, where accounts posted famous artworks and photos run through beauty filters, with the “yassified” versions looking hilariously airbrushed.
How People Actually Use Yassify:
It can mean a playful makeover (“let’s yassify this outfit”), or mock excessive editing (“this photo is totally yassified”). The meme sense, where faces are over-filtered until they look generic and doll-like, is the best known.
Is Yassify Rude?
Not inherently. It can be a celebration of glamour, but calling someone’s photo yassified is also a mild dig at heavy editing, so it depends on tone.
Examples in the Wild:
- “They yassified the Mona Lisa and it’s unreal.”
Meaning: They applied heavy beauty filters to the painting for a joke.
- “Getting my hair done today, time to yassify.”
Meaning: I am getting glammed up.
- “That filter yassified your whole face.”
Meaning: The filter smoothed and glamorised your face so much it looks different.
Similar Slang:
Slay, Snatched, Glow Up, Baddie, Extra
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