Demure

Demure (adjective / US Slang)

(Also heard as: Very demure, Very mindful, Very cutesy)

Definition:

Demure means modest, reserved and polite. In slang it became a joke way of describing calm, classy, understated behaviour, usually with “very demure, very mindful”.

Where Demure Comes From:

“Demure” is an old English word for shy or modest. It went viral in August 2024 when TikToker Jools Lebron posted a video about being “very demure, very mindful” at work, and it became one of the year’s biggest slang trends.

How People Actually Use Demure:

Used jokingly for polite, low-key behaviour: “I’m so demure, I only took one biscuit”. It is often ironic, and sometimes used to praise someone’s elegance.

Is Demure Rude?

No. It is gentle and playful.

Examples in the Wild:

• “Very demure, very mindful. I did not shout at the meeting.”Meaning: I behaved calmly and politely.
• “Her outfit is so demure.”Meaning: Her outfit is classy and understated.
• “Look how demure I am at work.”Meaning: A joke about acting prim and proper.

Similar Slang:

Slay, Vibe, Brat, Main Character

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